Securing Healthcare Sustainability: Embracing the Profit-First Principle

Suresh H Nish

In the ever-evolving landscape of healthcare, the pursuit of profit isn’t just a business goal; it’s a lifeline that sustains the very essence of patient care and organizational sustainability. As we delve into the realm of Revenue Cycle Management (RCM) delivery models and the diverse array of healthcare providers, it’s crucial to adopt a “profit first” principle, ensuring financial viability while upholding the highest standards of patient-centric care.

Imagine a world where healthcare organizations seamlessly navigate financial complexities, optimizing revenue streams to fuel innovation and elevate patient outcomes. This is the vision we strive to realize as we explore the intricacies of RCM delivery models and shine a spotlight on the various types of healthcare providers shaping the industry landscape.

From bustling hospitals to specialized clinics, each healthcare entity plays a pivotal role in delivering essential medical services to individuals across communities. Through a lens of simplicity and clarity, let’s embark on a journey to demystify RCM delivery models and uncover the diverse tapestry of healthcare providers that form the backbone of our healthcare ecosystem.

RCM Delivery Models:

  1. Contingency Fee Model: The billing company charges a percentage of the revenue collected as its fee. Example: Charging 5% of the total revenue collected from insurance claims as the fee.
  2. Flat Fee / FTE Model: The billing company charges a fixed amount regardless of the revenue collected per user. Example: Charging $1,500/FTE (Full-Time Equivalent) per month for services, irrespective of the revenue collected.
  3. Hourly Rate Model: The billing company charges based on the number of hours worked by its staff. Example: Charging $8 per hour for work performed by billing specialists.
  4. Percentage of Collections Model: Similar to the contingency fee model but with a predefined percentage. Example: Charging 3% of the total revenue collected from insurance claims as the fee.
  5. Hybrid Model: Combines elements of different models, such as a flat fee for basic services and a percentage of collections for additional services. Example: Charging a flat monthly fee for basic billing services and an additional 2% of collections for follow-up on denied claims.
  6. Tiered Pricing Model: Offers different service levels at varying prices, with each tier providing additional features or benefits. Example: Offering Simple (Claim Status check + Minimal actions), Moderate (Claim Status + Maximum actions), and Complex (Claim Status + Critical Actions) prices at $1200, $1500, and $1800 per FTE month, respectively
  7. Outcome-based Pricing Model: Charges based on achieved outcomes, such as increased revenue or reduced claim denials. Example: Charging 10% of additional revenue generated above a baseline amount as the fee.
  8. Pay-for-Performance Model: Fee tied directly to specific performance metrics. Example: Charging an additional $100/FTE for achieving 100% Accuracy, incentivizing accuracy and efficiency.

These models offer flexibility for healthcare providers to choose the billing arrangement that best suits their needs and budget.

Types of Healthcare Providers:

  1. Hospitals: Large healthcare facilities that provide a wide range of medical services, including emergency care, surgeries, and specialized treatments. Example: Johns Hopkins Hospital, Mayo Clinic, Cleveland Clinic.
  2. Clinics: Facilities that offer outpatient medical services, often specializing in specific areas such as primary care, urgent care, or specialty care. Example: Family health clinics, urgent care clinics, specialty clinics (e.g., dermatology clinic, orthopedic clinic).
  3. Physician Practices: Individual or group practices where physicians provide medical care to patients. Example: Family medicine practice, internal medicine practice, cardiology practice.
  4. Ambulatory Surgery Centers: Facilities where surgical procedures are performed on an outpatient basis, meaning patients do not require an overnight stay. Example: SurgiCenter of Baltimore, Midwest Surgical Hospital, Ambulatory Surgery Center of Spartanburg.
  5. Diagnostic Imaging Centers: Facilities equipped with advanced imaging technology, such as X-rays, MRI, CT scans, and ultrasounds, to diagnose medical conditions. Example: Alliance Imaging, RadNet, Center for Diagnostic Imaging (CDI).
  6. Mental Health Facilities: Facilities that provide treatment and support services for individuals with mental health conditions, including psychiatric hospitals, counseling centers, and residential treatment centers. Example: McLean Hospital, Menninger Clinic, Hazelden Betty Ford Foundation.
  7. Rehabilitation Centers: Facilities that offer therapies and programs to help individuals recover from injuries, surgeries, or disabilities, including physical therapy, occupational therapy, and speech therapy. Example: Brooks Rehabilitation, Shirley Ryan AbilityLab, Kessler Institute for Rehabilitation.
  8. Nursing Homes: Residential facilities that provide long-term care, medical treatment, and assistance with daily activities for elderly or disabled individuals who require skilled nursing care. Example: Sunrise Senior Living, Brookdale Senior Living, Genesis HealthCare.
  9. Home Healthcare Agencies: Organizations that provide medical care, nursing services, therapy, and assistance with daily activities in patients’ homes. Example: Visiting Nurse Service of New York, Amedisys Home Health, Bayada Home Health Care.
  10. Chiropractic Clinics: Healthcare facilities that focus on diagnosing and treating musculoskeletal disorders, particularly those affecting the spine, through manual adjustments and manipulations. Example: The Joint Chiropractic, Life Chiropractic College West Health Center, Palmer College of Chiropractic Clinic.

Each of these healthcare providers plays a vital role in delivering medical care and services across various settings and specialities.

In conclusion, understanding RCM delivery models and the diverse landscape of healthcare providers is essential for making informed decisions and optimizing financial performance while delivering quality patient care.